Archive for the ‘Marketing’ Category

Networking: The Lifeline for the Home Builder

Tuesday, October 14th, 2008 10:11 am

By Scott Lee McElyea

Over the last several years, the housing industry has become more and more unstable. However, even in the most challenging of economic times, the home builders that maximize all of their networking resources and skills are the ones that will not only survive when business is challenging, but thrive into the future.

Creating a lucrative network is much easier than you might think. Join trade associations such as the National Association of Home Builders.  Most of the members in this association will be your competition, however, this association will give your business credibility, while also giving you key insight as to what your competition is doing. Other networking opportunities include business groups like the Chamber of Commerce or the Small Business Association. (more…)

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